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Less Healthy Food - UK (User Guide)

Summary

Prerequisites

Tagging Less Healthy Food Items


Summary

In 2026, the UK will implement new advertising restrictions for "less healthy" foods, banning advertisements for specific products on TV and online during key hours. These restrictions take legal effect on January 5, 2026, but are being voluntarily adopted by many major broadcasters and online platforms starting October 1, 2025. 
 
Services affected:
  • UberEATS
  • Deliveroo
  • Just Eat

From October 1, 2025 all businesses utilising UberEATS, Deliveroo or Just Eat integrations with Redcat are required to review the regulatory changes (here) and tag their applicable menu items with a "Less Healthy" tag in MIM.


Prerequisites

The changes for "Less Healthy" is available to businesses who:

  • have a Polygon POS installation at the store 

  • are utilising MIM / OLO3 for native online ordering

    • All UK businesses utilising Delivery Integrations are required to utilise Menu Information Management (MIM) and OLO3 from October 1, 2025.

The following software versions are required:

  • Polygon Central - UI version 25.05 or later

    Tagging Less Healthy Food Items

    A new checkbox has been added at the item level for MIM.

    Navigating to MIM Items

    1. In Polygon Central navigate to Menu Management
    2. Go to Items
    3. Go to relevant Menu Items that require updating

    Tagging Menu Items

    • Click the Less Healthy Food checkbox to flag the item as HFSS
    • Click save
    • Repeat for all relevant items

    Once all items have been tagged, a publish and sync to the relevant aggregators is required to take effect. See below article for more information on publishing MIM menus.

    MIM - Publish Menu (User Guide)

     

     

    Article Change Log

    Date Record of Changes Author

    October 2025

    First publication of this article.

    JLT